Join in on this conversation with April and Byron Elliott of Blacksheep Collective—an apparel brand and design studio. We discussed the transition of designing for other brands to creating their own apparel line—The challenges they faced, lessons learned, and what strengths their drive to create and serve their community.

A few things you’ll learn from this episode:

• How to handle being unsatisfied with your day job

• The approach to take in order to create quality products

• How to collaborate with a business partner on your ideas

• How to strategically market your products

• How to develop your reputation as a brand and build a community around your ideas